The Continuation Bet

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August 25, 2025

A bet from a player on the flop who raised pre-flop is known as a continuation bet or simply a c-bet. That player has continued to seize the initiative, hence the term, continuation bet. The normal use of the continuation bet is by a player in position against a lone opponent who has checked on the flop. The use of a continuation bet is rooted in the wisdom that most of the time one’s hand does not improve on the flop. Therefore the first player to bet may take down the pot right then and there.

In modern poker strategy, the continuation bet—better known as the c-bet—has become the default play for anyone who raises before the flop. Yet here’s the truth: using this tactic automatically every time is a critical mistake. When players fire a c-bet out of habit, they’re not applying smart pressure—they’re telegraphing their game. And in poker, predictability is a glaring weakness that sharp opponents will exploit without hesitation. What begins as a powerful weapon can quickly turn into a costly leak if applied without discretion.

In this guide, we’ll break down the key factors behind when, why, and against whom a continuation bet works best. We’ll also cover essential counter-strategies to help you defend effectively when it’s your opponent pulling the trigger.

The Purpose of Continuation Bets

As stated above, the strategy is based upon the fact that a hand is not usually improved upon by the flop so attacking your opponent with further aggression, regardless of your holding, can many times win the pot. It can also be used a reverse bluff when you hold a strong hand and would like to build the pot. The main purpose, however, is to win the pot immediately.

The Number of Opponents

The fewer opponents you are facing the higher your chances of success in winning the pot with a continuation bet. As a general guide, consider the following:

C-bet almost 100% when heads up
C-bet 50% when against two players
C-bet 25% when against three players

Continuation betting against more than one opponent, while much less frequently, gives your game a degree of unpredictability. Although if there are four or more players then you’ll probably want to have hit the flop before sending more chips toward the middle – and a check may be in order.

The Texture of the Board

As the Mad Genius of Poker, Mike Caro, has stated… hold’em is a game of high cards while stud is a game of live cards. Keeping that counsel in mind, if the flop comes Jack, Queen and King there is a high likelihood that one of your opponents may well be holding a match to one of these wheel house cards. They weren’t calling your pre-flop raise with 6-3 offsuit!

The texture of the flop is critical to whether a c-bet is the play with the best expectation. Aside from high cards, be careful of coordinated boards that favor straight and flush draws. Ideally, you’ll want to see a ragged, rainbow flop.

Let’s look at a few examples. Suppose you raise with and get called by the button and the blinds. The flop comes :

Figure 1

This is not a good spot to c-bet. You’re against three opponents and your hand value is only an inside straight. You missed your high cards and flush potential and one of your opponents could have easily connected with such a flop. If checked to, then check and hope you get a free look at the turn. If you bet and then get raised by the button or check-raised by one of the blinds, you would have to fold, so see if you can hit your draw on the turn.

Let’s suppose you’re holding the same hand, yet this time you’re against a single opponent and the flop is dealt :

Figure 2

This situation plays out very differently from the previous example. When your sole opponent checks, it’s often the perfect spot to launch a semi-bluff continuation bet (c-bet). The move can take down the pot immediately, but even if you’re called, you still carry strong equity with two overcards and a second nut flush draw. In multi-way pots, this remains one of the more favorable boards to fire a c-bet—unlike earlier scenarios where the play would be a clear mistake.

Continuation betting also shines when you connect big, such as flopping a set. A core principle in poker strategy is maintaining consistent betting patterns. If you’re regularly c-betting dry boards after missing, you must also follow through when you hit a monster. This balance prevents observant opponents from spotting your strength and keeps your range deceptive. By blending bluffs and value bets through disciplined aggression, you turn consistency into a weapon that conceals the true power of your hand.

Bet Sizing

If you’re playing no-limit hold’em then you will also need to decide the size of your wager when planning a continuation bet. Many factors should contribute to your decision including: opponent playing tendencies, stack sizes and your own table image. You need to balance your bet size for two reasons. Understanding that the strategy is not fool proof… you don’t want to bet too small which will invite a call and to bet too large becomes foolhardy.

But it’s important to be consistent with your betting. Therefore your continuation bets should be the same size as any other post-flop betting and conventional wisdom seems to favor a bet size of at least half the pot. To bet less extends better calling odds to your opponent and to bet more becomes too costly when you run into an opponent that actually has a hand. This is not a hard and fast rule and you’ll find yourself making adjustments through experience, feel and the general nature of the game.

Your Opponents

While it is true that knowledge of how you believe your opponents will react is a universal poker criteria to successful play, when betting into an opponent with nothing, it is good to know how tight or loose he may tend to play.

In addition, just as you are making a play so may be your opponent. Is he savvy enough to be floating you? This is a play in which your opponent may suspect you are continuation betting so he just flat calls expecting you to check on the turn. If you do check after he calls your continuation bet, his intention is to seize upon your apparent weakness and bet to steal the pot.

The factors outlined above are the major criteria one should evaluate to determine the wisdom of making a continuation bet. In a perfect situation you should be in position against a single weak/tight opponent making a bet of about half the pot into a raggedy board. The half pot bet will offer him 3-to-1 odds which aren’t very good drawing odds. If you know your opponent is knowledgeable regarding drawing odds, this becomes a positive to offering him poor odds to a possible draw.

Countering the Continuation Bet

Now let’s take a look at the same situation in the mirror. Instead of aiming the shotgun at a lone opponent, we’ll imagine you are looking down the barrel of the continuation better. At the risk of sounding like a broken record, always be observant of your opponents in order to improve your decision making. Is he aggressive and loose or timid and tight or where in that range does he dwell? You know many players love to see a flop and then feel compelled to fire a continuation bet to end the action. Know your opponent’s tendencies – this knowledge pays dividends.

Reverse Engineering

Reverse engineering is a term used in many fields to describe a process wherein you first dissect a competitor’s product, marketing plan or just about anything in order to determine how it’s made or done with the intention of replicating it or improving upon it. The best way to combat an opponent who is continuation betting is to understand his thought process and, if appropriate, play back at him. Review the following checklist to determine if you’re being manipulated by an opponent’s continuation bet.

Does he regularly, therefore predictably, continuation bet?
Does his bet warrant a call based upon your hand?
Based on his tendencies, is attempting to steal the pot?
If he is stealing, should you raise, call, or fold?

Identifying the Meaning of Your Opponent’s Bets

There are many different types of bets in addition to continuation bets… value bets, probe bets, and semi-bluffs as examples. There is nothing worse than attempting to thwart what you believe is a continuation bet by calling all the way to the river only to face the ultimate revelation that your opponent was value betting the whole time.

Knowledge is power and it is up to you to observe your opponents betting patterns to understand just how they play the game. It is this knowledge that will help guide you to making quality decisions and when all is said and done – making quality decisions is what separates the winners from the losers.

Conclusion

The continuation bet remains one of poker’s most reliable tactics—highly effective when applied under the right conditions. But it should never serve as your only weapon at the table. Like any strategic move, overuse can transform an advantage into a costly weakness. Continuously firing c-bets as the pre-flop aggressor makes your game predictable and exposes you to skilled opponents ready to counter. The smarter play is to stay alert, recognize patterns, and target players who overlook the importance of a balanced, flexible strategy in poker.